© 2019 by Marie.

A More Engaging Web Experience

UI / Web Redesign

Introduction

This project is a redesign of Washington Women Outdoor’s website aiming to improve web experiences for existing and potential members while giving web administrators the ability to quickly manage members and adventure trips.

Washington Women Outdoors (WWO) is a non-profit organization that is run almost entirely by volunteers.  They engage in outdoor activities in the Washington, DC area where women share skills, experience, strengths, and support to enhance and expand each woman’s world. 

Challenge

They’ve received high number of complaints from users regarding the dated website and this project aims to investigate and improve the current design and user flow.

My Contribution

Tools Used

Discovery
Concepting
Wireframing
UI Design
Iterations
Communicating with Stakeholders and Development Team

My Design Process

Conducted stakeholder interviews and content inventory of the existing site to get a sense of what kinds of improvements the client was envisioning.

Discovery
Discovery

Define objectives based on user needs and insights from stakeholders.

Goal: Create a visually appealing and user friendly website with a unique look and feel consistent with WWO’s identity.

Define
Define

Brainstorming ideas and trying out different design approaches based on learnings from discovery and define phase.

Ideation
Define

Creating quick and simple low fidelity prototypes to test with the end users.

Prototyping

Putting prototype in front of stakeholders to get their feedback.  This is to validate the ideas and making sure the solution is solving the problems of the existing site.

User Feedback

Make revisions on the design based on user feedbacks.

Iteration
Define

Incorporate the final changes to produce the final, approved design.

Final Design
Define

Produce design specs, gather all the assets and write documentation for the developer.

Developer Handoff

User Personas

Design

Summary

The goal of this project is to give members and potential new members better user experience while improving the look and feel of the site.

 

Continuously testing out my design and receiving feedbacks from the end users throughout the design process has really helped me to making sure the designs are addressing the right problems while also making sure the experience is intuitive and easy to use for the users.